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A Day in The Life of a Project Sponsor

A Day in The Life of a Project Sponsor

Every project has its funds and every fund is provided by a project sponsor. In project management, it’s usually a senior executive or someone on a higher level. Convincing the project sponsor that your idea or plan works is the first step in acquiring a resource of the project.



It is a given by default that project sponsors finance the project, but that’s what we are knowledgeable of on the surface. But what exactly is the role and task of a project sponsor?


The Project Sponsor: More than just a Financer

Besides providing a budget for a project, a project sponsor accredits it and is liable for relevant businesses. The project sponsor’s role starts once the project begins from the planning stage. The project sponsor is responsible for both the success and failure of the project as well as the respective benefits, should the project become a success.

Another role of the project sponsor is to make the resources accessible for the project manager and the team. This still depends on the project sponsor’s discretion if he or she is given the right reason for the resource’s purpose. Again, convince him or her to make this work.

Technically, the project sponsor is not the boss but since he or she has all the tools, resources, and budgets, he or she gets the upper hand which makes him or her a boss in this certain project. After all, the project manager must keep updates and changes and report all of them to the project sponsor.

However, the project sponsor’s specific roles still need emphasis to prevent another misconception that he or she is ‘just a financer, who serve as a bank who hands out money when a project needs it’. Below is the project sponsor’s in-depth role in the project management universe.


  • The Main Handler of the Business or Project

He or she is in charge of the overall project as well as free reign of the plans and preparations. Project sponsors take credit on the project’s success benefits and do standard checks like the project’s progress and risks are contained in each stage’s duration.


  • Seal of Approval

This is the first part where you have to go to great lengths to convince a sponsor that your idea is astronomical and will greatly an advantage to the business or organization. The project sponsors conduct meetings to further discuss the project, then if they approve, then you are blessed to start bringing your ideas to life immediately. Once the project is in its execution stage, it will be monitored by the project sponsors not just in terms of performance, but the process as well. Every process. The sponsors are also the one to decide if the project is still worth pursuing or not.


  • Means of Resources

It’s no rocket science that sponsors are considered banks of chock full of resources that are essential to the project. You have to do the whole convincing session again and give your honest full reasons why you need this particular resource for a particular project. As like project management, resources are also attached with priorities so it’s one of the sponsor’s tasks to set it.


  • Project Unit

The project board is a unit of senior executives who ensures that the team and the project are functioning effectively. The board is led by the sponsor along with the supplier and project management.


  • Alleviating Risks

Not everyone shares their perception of what’s risky and what’s not. That is why the project sponsor and the team involved in the project must have a sound discussion of the risks that exist in the project’s vicinity. Some solutions can cost another fund, and if that’s the case, you have to inform your sponsor so he or she can make a decision. If you still think that the solutions are effective, but your sponsor thinks otherwise, it is still not your place to approve or decline the proposal.


Safeguarding your relationship with the project sponsors is very important. You might not see eye to eye on some things related to the project or if you don’t agree with their decision, it is still up to you on how to deal with them without resorting to aggressive measures. Project sponsors are human too; some are easy to please, some are just plain stubborn, and some are notorious for being fickle-minded. A little patience and determination go a long way to make your relationship work. If your ideas are rejected for the umpteenth time, don’t let it get to you—submit more ideas—sponsors love to see and smell’s determination. It’s too early to give and not too late to try again.



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Management Square

Management Square is a service provider company specializing in Strategy Execution, Business Transformation, and Portfolio, Program and Project Management. Our mission is to create high quality trainings through professional excellence, and to provide a consultancy of choice through extensive learning experiences.


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